Dhruv
Data-led growth surfaces — cohorts pulled from the warehouse, drawn as screens.
Credits & upgrade
Gold offer — credit-exhausted power users
Proposal
Dashboard with the one-hour, 40%-off Gold modal on next login — wide box, feature list + preview, one CTA (anatomy from the pricing key screen). Live states: offer running →
dismissed (banner keeps the clock) → expired (list price). Toggles between "at zero" and
"running low" credits.
Spec — the cohort, the offer, the copy
Proposal
Who the 433 are and how they were counted (active 30d · >10 decks · at or near zero credits),
the offer mechanics for a one-hour window, final copy with tokens, and the open questions.