# Brand Partnership Proposal: template content What this template contains **before anyone fills it in**. The template Anika picks in the Start from a Template video. Companion to `start-from-template-video-script.md`. ## The principle A template is not a filled deck with the names swapped out. It is a set of questions, laid out and designed, waiting for answers. So the pre-fill copy is not lorem and it is not a worked example. It is the template telling you what belongs on each slide, in its own voice. That voice is opinionated on purpose. `A number, not an adjective.` `Be specific, not polite.` Those lines are the expertise the user is buying, and they are the reason the deck comes out good rather than merely complete. They are also the first thing an engineer will try to delete as placeholder text, so they need protecting. ## Gallery card | Field | Copy | |---|---| | Title | Brand Partnership Proposal | | Byline | By Presentations.ai | | Category | Marketing | ## Detail panel description Shown beside `Use this Template`. **Title:** Brand Partnership Proposal > A partnership gets signed when both sides can see exactly what they get. > > This template asks the questions that decide it: where your audiences overlap, what each side > puts in, and how you will both know it worked. Bring your notes in any state and it fills in > around them. ## The twelve slides, unfilled Every slide carries a **heading**, a **helper line** naming the question it exists to answer, and **prompts** in the body where the content will go. Headings and helper lines are real copy that ships. Prompts are what the user replaces. ### 1 · Cover **Heading:** Your company × Their company **Helper:** Partnership proposal **Footer:** Prepared for [team] · [Month, Year] ### 2 · The opportunity **Heading:** The opportunity **Helper:** Why this is worth doing, and why now - The thing that is true about their customers that makes this obvious - The timing reason. A launch, a season, a deadline - Why neither side has to build anything new for it to work ### 3 · Where our audiences overlap **Heading:** Where our audiences overlap **Helper:** Who you each reach, and the segment you share | Slot | Prompt | |---|---| | Your reach | The size, and who they are in one line | | Their reach | The same, from their side | | The overlap | The number that makes this worth a meeting | Visual: two bands with a shared section, unlabelled until filled. ### 4 · What we bring **Heading:** What we bring **Helper:** What you are putting in, listed plainly - Audience or distribution you control - Inventory: placements, emails, channels - Production or people you will commit - Anything you will pay for ### 5 · What you bring **Heading:** What you bring **Helper:** What you are asking of them. Be specific, not polite - The placement you actually want - The list, and its size - The people whose time you need - Anything that has to live on their domain ### 6 · The campaign **Heading:** The campaign **Helper:** The idea, in one line a stranger would repeat - Name it - One sentence on what it is - One sentence on why it belongs to both of you and not just to you ### 7 · What we would make together **Heading:** What we would make together **Helper:** Deliverables, where each one runs, and who owns it | Deliverable | Runs on | Owner | |---|---|---| | | | | | | | | | | | | Six empty rows. If you cannot fill four, the partnership is a favour, not a campaign. ### 8 · Timeline **Heading:** Timeline **Helper:** When each side has to move Five markers on a line, each wanting a phase, a date, and whose move it is. Start at the commitment, not at the launch. ### 9 · How we will measure it **Heading:** How we will measure it **Helper:** The numbers you will both look at, agreed before you start - One primary metric. Just one - Two or three supporting numbers - What each side counts as a win, if those differ - The number you will report back on, and when ### 10 · The value exchange **Heading:** The value exchange **Helper:** Who puts in what, and whether it is even | | Your side | Their side | |---|---|---| | In kind | | | | Cash, if any | | | | Estimated value | | | Then say the word "even", or say what makes up the difference. Leaving this slide out does not avoid the conversation, it just moves it into the meeting. ### 11 · We have done this before **Heading:** We have done this before **Helper:** One precedent, with a number attached - The partner, and when - What it returned. A number, not an adjective - The one thing you would do differently, if it is worth saying ### 12 · Next steps **Heading:** Next steps **Helper:** What happens after this meeting, and who owns it - The first action, and whose it is - How long legal takes on your side - The date you need a decision by, and what it holds up ## The same twelve slides, filled The preview render. This is what the gallery thumbnail and the detail lightbox show, so it has to make the template look worth using: specific, visually rich, and obviously finished. **The example is deliberately B2B.** A fintech integration partnership sits a long way from the video's coffee-and-outdoors scenario, so when the right panel changes at 0:26 the transformation actually registers. If both examples were consumer lifestyle brands, the cut would read as a re-render rather than as her content arriving. **It also has to obey its own prompts.** Slide 9 names exactly one primary metric because the prompt says to. Slide 11 carries a number rather than an adjective, and admits one thing they would do differently. A preview render that ignores its own guidance teaches the user to ignore it too. Worth checking as a build step. Example partnership: **Ledgerline** (business banking for small companies) proposing to **Corva** (accounting software), around an integration launch timed to tax season. ### 1 · Cover Ledgerline × Corva Partnership proposal Prepared for the Corva partnerships team · March 2026 ### 2 · The opportunity - 68% of Corva's small business customers bank outside their accounting tool and reconcile by hand - Ledgerline's live sync ships 6 Apr, four weeks before the quarterly filing deadline - Neither side builds anything new for this. The integration is the campaign. ### 3 · Where our audiences overlap | | | |---|---| | Ledgerline | 240K accounts, mostly companies of 5 to 50 people | | Corva | 410K seats, same size band, weighted to services businesses | | The overlap | Roughly 90K businesses already using both | ### 4 · What we bring 240K account holders · in-app placement across onboarding and the reconcile screen · lifecycle email to 180K opted in · a four-person growth team on this through Q2 ### 5 · What you bring Placement in the app directory and the tax-season hub · one newsletter slot to 410K · two joint webinars with your product marketing lead · a co-branded landing page on your domain ### 6 · The campaign **One Ledger.** Your bank and your books, finally telling the same story. Six weeks, timed to the filing deadline, built on the moment reconciliation stops being manual. ### 7 · What we would make together | Deliverable | Runs on | Owner | |---|---|---| | Integration launch post | Both blogs | Joint | | Two webinars | Corva-hosted | Corva | | In-app announcement | Ledgerline | Ledgerline | | Newsletter slot, 410K | Corva | Corva | | Co-branded landing page | Corva domain | Joint | | Three customer stories | Both | Ledgerline | ### 8 · Timeline March: creative and legal, both sides · 6 Apr: integration ships, Ledgerline · 14 Apr: launch posts and in-app, both · 22 Apr and 6 May: webinars, Corva · 1 Jun: wrap and readout, both ### 9 · How we will measure it Primary: connected accounts. Supporting: webinar attendance, landing page conversion, new-to-file customers each side. Ledgerline counts a win as connected accounts. Corva counts it as activation rate. Readout on 1 Jun. ### 10 · The value exchange | | Ledgerline | Corva | |---|---|---| | In kind | Integration engineering, in-app inventory | Directory placement, newsletter, webinar production | | Cash | $40K paid support | None | | Estimated value | $155K | $170K | Close enough to even that neither side invoices. ### 11 · We have done this before Ledgerline × Sagepoint Payroll, Sep 2025. 11.2K connected accounts in eight weeks, 31% of them new to Ledgerline, and a three point lift in Sagepoint's activation rate. Next time we would start the webinar sequence two weeks earlier. ### 12 · Next steps Legal review, three weeks, starting on your yes · a named owner on each side · kickoff the week of 16 Mar · decision needed by 9 Mar to hold the April launch date ## Which state shows where ``` gallery thumbnail + detail preview → filled (it has to look good) what the user actually receives → prompted (it has to ask the questions) ``` One thing still to settle: **which of the two the split screen shows at 0:14**, after she clicks `Use this Template` but before she has typed anything. The handoff mock renders it filled, which is what the video script currently describes. Prompted would be the stronger shot, because the right panel would visibly be asking the questions her braindump is about to answer, and the cut at 0:26 becomes questions turning into answers rather than one example replacing another. It changes what is on screen for the middle twenty seconds of the video, so worth deciding before either gets built. ## Notes for whoever builds it - **The helper lines ship. They are not placeholder text.** They are what makes the deck good rather than merely complete, and they are the most deletable-looking thing in the file. - **Headings must read at filmstrip scale.** They are the shot the video depends on. Nothing longer than four words. - **Slides 7 through 9 and 12 are the ones people skip on their own.** Deliverables, timeline, measurement, next steps. If the template earns its place anywhere, it is there. - **Prompts are instructions, never lorem.** A user who deletes a prompt without replacing it should be left with a visibly unfinished slide, not a plausible-looking one.