Competitive benchmark · Brand kit

Five tools, one question — how do teams lock in their brand?

A teardown of how Pitch, Gamma, Canva, Pomelli, and Chronicle let teams set up brand voice, fonts, colors, templates, and media — and where each one draws the free-vs-paid line. Tap any screenshot to view it full size.

Tyo Jun 10, 2026 5 tools · 20 frames

Plan Free Included on the base plan Premium Higher paid tier Pro Pro / upsell gate

01Pitch

Pitch

Team library

Pitch bundles brand setup under one Team library: brand tone, fonts, images, video, and templates. New templates can be auto-built from a domain — drop a URL and Pitch fetches the accent color, images, and font styling (Brandfetch-style). At creation time, the library template surfaces in the first row, in its own dedicated section.

Brand tone — voice guidelines that power AI actions like “Match brand tone”Free
FontsFree
ImagesFree
VideoPremium
Templates — start from an existing template/file, or create new Create new: drop the domain link → auto-fetches accent color, images & font styling. Each template gets its own dedicated file.Free

Worth stealing: domain → brand. Pasting a URL and pulling accent, imagery, and fonts in one shot is the fastest path from “nothing” to “on-brand”.

Team library — the Brand tone empty state, with Templates / Fonts / Images / Videos in the sidebar.

Create new from a domain — drop a URL and Pitch pulls accent, logo, images, and font options.

Pitch — branded template preview — The branded template preview generated from the fetched domain.

Pitch — library template in the create flow — The saved library template, ready to reuse under “Library templates”.

Pitch — library template sits in the first row — At creation time, the library template sits in the first row, in its own section.

02Gamma

Gamma

Library · Themes & Custom fonts

Gamma centers everything on Themes — colors, fonts, logo, card design, and layouts, set through a multi-step builder. You can build one from scratch, import a PPT, or customize a standard theme. Uploading your own font is gated behind Pro.

Theme / Template — build new, or upload an existing PPT The builder steps through Colors → Fonts → Design → Logo & accents → Name.Free
Custom font — upload your own typefacePro

Friction noted: the theming is very complete, but it’s complex and not seamless — a 5-step wizard before you have a usable theme.

Gamma Themes library — no custom themes yet — Themes library — “No custom themes… yet.” New theme, plus Standard / Archived tabs and Custom fonts in the sidebar.

Gamma builder — colors — Step 1 · Colors — pick a theme and background; live preview on the right.

Gamma builder — fonts — Step 2 · Fonts — choose a curated pairing (custom-font upload is the Pro gate).

Gamma builder — design style — Step 3 · Design — pick a card style: Standard, Flat, Outline, Glass, Soft Cloud…

Gamma builder — customize cards — Step 3 · Customize — fine-tune roundness, shadow, border, and transparency.

Step 4 · Logo & accents — drop a logo, set primary & secondary accent colors.

Gamma builder — name the theme — Step 5 · Name it — the last step before the theme is saved.

03Canva

Canva

Brand Kit Pro

Canva puts everything behind one Brand Kit surface, gated to Pro: Brand Templates, Logos, Colors, Fonts, Brand voice, Photos, Components, Graphics, and Charts — all in a single grid that applies “across designs”.

Brand Kit — Templates · Logos · Colors · Fonts · Brand voice · Photos · Components · Graphics · ChartsPro

One Brand Kit hub — every brand asset category in a single grid, applied across all designs.

04Pomelli

Pomelli

Brand DNA · Google Labs AI

Pomelli (Google Labs) builds a brand’s DNA from just a domain — research it, extract logo, fonts, colors, tagline, and values — then generates a full brand book, on-brand campaigns, photoshoots, and a website from that DNA. An agent chat walks you through or finishes it quickly.

Business DNA — generated from a domain (logo, fonts, color palette, tagline, brand values)
Brand Book — clear space, minimum size, variants, typography; download as PDF or publish
Campaigns — describe one or start from AI suggestions grounded in your DNA

Live example: a published Pomelli brand book — labs.google.com/pomelli/brand_book/…

Pomelli — generating business DNA — Generating your Business DNA — Pomelli researches the domain and writes a tagline.

Pomelli — business DNA overview — Business DNA — logo, fonts, color palette with hex, tagline & values, with an agent chat to refine.

Your Brand Book — generated from the DNA. Sidebar: Catalog, Assets, Campaigns, Photoshoot, Websites.

Brand Book detail — logo clear space, minimum size, variants. Download PDF or publish.

Pomelli — campaigns prompt and suggestions — Campaigns — describe one, or start from AI suggestions based on your Business DNA.

Pomelli — generated campaign creatives — Campaign creatives — a set of on-brand assets to edit, delete, or regenerate.

05ChronicleHQ

Chronicle

Media library

Chronicle keeps it minimal — a single Media Library per workspace for shared image assets. Drop or paste JPG / PNG / GIF / SVG to upload, scoped Personal or shared.

Media Library — per-workspace image store; drag, drop, or paste to upload

Chronicle media library empty state — Media Library — “Drop or paste images here to upload.” Personal vs. shared scope, no theming layer.